Brands must respect their audience’s time as much as their own, according to Facebook’s creative director Mark D’Arcy.
Speaking at Advertising Week Europe D’Arcy outlined five core themes on the future of marketing:
1. Infinite supply and finite time.
Audiences have infinite access to content, anytime and anywhere. The way we connect, share and discover content has been transformed. Everything competes with everything. There requires a new cadence and approach to creativity FOCUSED ON relevant, lighter weight brand experiences designed to reward attention and foster connection.
2. Universal versus personal greatness.
Historically, there were a few things that mattered to a lot Read full story ›
Source: The Drum