British advertising body ISBA welcomes advertising on BBC World Service and hits back at critics
British advertising body ISBA has welcomed changes to the BBC World Service which will allow it to begin carrying advertising.
Hitting back at critics who claim the move will compromise the editorial independence of the broadcaster, ISBA’s director of public affairs, Ian Twinn, said the BBC made a “sensible decision” and it was “naïve” to suggest output would be influenced.
The BBC’s move towards commercial funding was approved by the BBC Trust in February ahead of a change in the funding model for BBC World Service. As of 1 April, the service’s normal source of funding from the foreign office ended Read full story ›
Source: The Drum
