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Brothers and Sisters ECD explains why The Fableists is both "liberating and scary" as the ethical kids clothing brand unveils first promotional film

on Apr 15, 2014 | 0 comments

By Gillian West

Kids clothing brand The Fableists, a joint venture between entrepreneur Matt Cooper and advertising agency Brothers and Sisters, has unveiled its first promotional film which will go on to form part of an ambitious series documenting extraordinary kids from around the world.

Speaking to The Drum, Brothers and Sisters founder and executive creative director (ECD) Andy Fowler, explained that about a year ago the agency had “set out our stall to work differently and do joint ventures with start-ups” with an agreement that would see Brothers and Sisters take an equity share of the new business and then use its Read full story ›

Source: The Drum