By Minda Smiley

To kick off Fourth of July weekend, San Francisco agency BSSP has created a patriotic video to celebrate its independence from holding companies.

The purposely melodramatic video features BSSP staffers dressed in colonial garb while a rendition of ‘America the Beautiful’ plays. In the video, a voiceover details the many pros that come along with independence, like the fact that the shop can do things like rent $350 dollars worth of colonial costumes without blinking an eye.

Despite being independent for 24 years, a tongue-in-cheek disclaimer runs at the bottom of the ad that reads: “Please ignore. Read full story ›

Source: The Drum