Bulmers highlights colourful product range in multimillion-pound campaign
Heineken-owned Bulmers is set to launch a multimillion pound marketing campaign that aims to place the cider brand as the “catalyst to colourful nights out.”
Created by adam&eveDDB with media planning and buying through MediaVest, the ‘Bulmers. Live Colourful ‘campaign shows groups of people enjoying the range of five Bulmers ciders in a variety of urban settings.
The campaign is set to roll out across TV, press, digital and outdoor running from April through to September, with two TV ads entitled ‘Shine’ showing from 1 May.
Jacco van Der Linden, marketing director at Heineken, said: “Live Colourful is a celebration of Bulmers’ Read full story ›
Source: The Drum
