The social networking and dating app, Bumble, has launched a campaign that highlights the importance of connection during the lockdown period.
The ad, ‘Time to Connect’ was produced in collaboration with creative agency Mother, and reflects the shift in practicalities and attitudes towards dating that many have experienced as a result of Covid-19. Bumble used pre-existing footage and animation to create the film, and followed governmental guidelines around its production.
From online home workouts and new creative projects to virtual dates, Bumble’s users have spent the last few months learning to navigate their romantic lives in the new virtual world.
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Source: The Drum