By Shawn Lim
Petrol giant Caltex created a giant pineapple in Singapore to celebrate the opening of a new petrol station in Jurong West ahead of Chinese New Year.
The 2.5m-high giant inflatable fruit, created with the help of VMLY&R, is a nod to the local tradition of blessing a new home by rolling a pineapple into the house.
Pineapple rolling is also a local tradition stemming from the Hokkien term for ‘pineapple’ sounding similar to the Hokkien term for ‘welcoming prosperity.’
Starting out from Tampines, the giant pineapple took a total of 24 hours to reach its destination in Jurong, making its way through Read full story ›
Source: The Drum