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Caltex rolls giant pineapple through Singapore to promote new petrol station

on Jan 15, 2020 | 0 comments

By Shawn Lim

Petrol giant Caltex created a giant pineapple in Singapore to celebrate the opening of a new petrol station in Jurong West ahead of Chinese New Year.

The 2.5m-high giant inflatable fruit, created with the help of VMLY&R, is a nod to the local tradition of blessing a new home by rolling a pineapple into the house.

Pineapple rolling is also a local tradition stemming from the Hokkien term for ‘pineapple’ sounding similar to the Hokkien term for ‘welcoming prosperity.’

Starting out from Tampines, the giant pineapple took a total of 24 hours to reach its destination in Jurong, making its way through Read full story ›

Source: The Drum