By Sam Bradley

R/GA hopes its ‘experience community’ of digital specialists can help guide brands through a changing online landscape. As part of The Drum’s Experiential Marketing Deep Dive, we speak to Michael Olaye, its vice-president and managing director, about why marketers need to have one eye on the future and a willingness to apply experimental methods.

While many people have begun new, remote jobs during the pandemic, few have faced as many obstacles to eventually meeting their new colleagues as Michael Olaye, the recently installed vice-president and managing director of experience community at R/GA.

Olaye is speaking to The Drum Read full story ›

Source: The Drum