Canterbury has taken a unique approach to the marketing of the new British and Irish Lions rugby kit after unveiling a sneak peak of the jersey in the form of a hologram.
The sports brand offered a glimpse of the new ‘Untouchable’ top 24 hours before the official unveiling to fans who had pre-ordered jersey.
A total of 30 fans received a limited edition mobile device that produced a hologram of the ‘untouchable jersey’ through the user’s smartphone complete with a unique message from head coach Warren Gatland.
Canterbury chief executive, Chris Stephenson, said: “We’re really excited to provide committed British Read full story ›
Source: The Drum
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