Canvs, the emotional reaction measurement company, today announced that it has integrated with Facebook and YouTube. Before, the popular service had only analyzed Twitter data.
The data, which analyses user posts for emotional reactions (“love,” “hate”), has been used by TV networks, brands, advertisers, and publishers to impact content and buying decisions, and while Twitter provided a large enough sample size, Facebook and YouTube will help complete the picture.
“TV networks, MCNs, and brands alike are using the insights to test different versions of branded content, movie trailers or show promos to see which performs best emotionally before making further investments,” Jared Read full story ›
Source: The Drum
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