By Adam Flomenbaum

Can TV-related tweets be used to predict viewership increases or decreases? Like the existence of Sasquatch, this question has continued to plague man.

While the jury is still out, Canvs today released findings from the largest TV viewership study using Twitter data. The study looked at the emotional responses (Canvs’s forte) of nearly six thousand TV episodes across genres and found that certain emotional responses featured in tweets within specific genres can be used to predict whether viewership of the show will increase or decrease for the next episode.

For example, “hate” emotions expressed in tweets during reality shows or dramas is Read full story ›

Source: The Drum