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Cartier launches store on Tmall to connect with 'young and sophisticated' Chinese audience

on Jan 13, 2020 | 0 comments

By Charlotte McEleny

Luxury brand Cartier has partnered with Alibaba to launch an online store on its Tmall Luxury Pavillion platform.

Cartier, which first launched an online store in China in 2015, has opted to also open an online store on Tmall, citing a new online audience that is hungry for innovation.

Guillaume Alix, Cartier China’s chief executive, said: “In China, Cartier has the privilege to engage with a young and sophisticated audience that is used to experiencing online journeys as much as offline ones. It is critical for them to have the opportunity to interact with our Maison Read full story ›

Source: The Drum