By Ishbel Macleod

Cash Generator has appointed BJL to oversee the development of a new brand strategy.

The company appointed BJL to review the brand’s in-store look, with the possibility of a new above-the-line advertising campaign in the future.

Allan May, managing director at Cash Generator, said: “As we move out of recession and into less financially challenging times, Cash Generator is perfectly poised to emphasise the more aspirational and positive aspects of its brand proposition, creating a clear distinction from the numerous pay-day orientated operators to have entered the market in recent years. We’re excited by the ideas BJL have brought to us already Read full story ›

Source: The Drum