By The Drum Team The Irish Data Protection Commission’s clampdown marks a turning point in how data flows are regulated globally. TikTok is once again at the centre of a regulatory storm – and this time, it’s not just about dance videos or underage users. Ireland’s Data Protection Commission (DPC) is is to fine the app’s parent company, ByteDance, €530m for unlawfully transferring European user data to China – a decision that could have consequences well beyond the platform itself. The fine is the third-largest issued under the EU’s General Data Protection Regulation (GDPR). It follows a lengthy investigation that concluded ByteDance breached EU rules Read full story › Source: The Drum...
Read MoreBy Amy Houston The work is the first from ad agency Ark since being appointed as lead shop earlier this year. Magners is welcoming in summer with a burst of dancing energy as it marks a new direction in its advertising and marketing. ‘That’s Magnertism,’ captures the cider maker as the go-to beer garden drink for the upcoming season. “[The campaign] captures the unique spark that Magners brings to any moment. It’s nostalgic, effortless, and perfectly timed,” said Jane Parlon, brand marketing director at Magners. Read more here Read full story › Source: The Drum...
Read MoreBy Jenni Baker Google’s annual Think Measurement 2025 tentpole summit brought together leading voices to explore why ‘curiosity and learning’ is key for marketers to prove their value and drive growth. When marketers are being asked to do more with less, it’s no longer enough to just chase efficiency metrics. At Google’s Think Measurement 2025 summit, a clear narrative emerged: measurement isn’t just about reporting performance, it’s about having the building blocks to unlock data-driven insights that will drive business growth. If marketers aren’t measuring what matters, they could be leaving some serious impact on the table. Biren Kalaria, managing director of data, Read full story › Source: The Drum...
Read MoreBy The Drum Team The Drum caught up with Mike Schott of Volta Media at Possible to talk about screens, shopper psychology and why digital out-of-home still needs to prove it is worth more than 3% of the media pie. Volta’s screens were once best known as free charging stations for electric vehicles – a kind of eco-conscious goodwill gesture for early adopters. Now, with Shell in the driving seat and EV behavior evolving fast, the business is entering a new phase: users are paying to plug in and Volta is ramping up its ambition to be the go-to outdoor retail media network. We Read full story › Source: The Drum...
Read MoreAPI connectors facilitate communication and data exchange between software applications. Oliver Barham of Locaria explains why, for clients, they’ve gone from nice-to-haves to essentials. If there’s one thing that’s become undeniably clear in today’s digital landscape, it’s this: businesses expect seamless, instant connectivity across all their platforms. Enter API connectors – the backstage pass that lets software systems exchange data, like players passing the ball in a well-rehearsed game. But what happens when those connectors aren’t just a nice-to-have, but the very thing that streamlines workflows, saves time, and gets results? At Locaria, where content and technology are in constant motion, Read full story › Source: The Drum...
Read MoreBy Gordon Young At Possible in Miami, Visa’s CMO revealed a sweeping set of AI-driven innovations aimed at reshaping how we shop, sell, and settle. But in a world of agent-to-agent transactions, he tells The Drum, it’s culture – not code – that will separate the winners from the rest. here Read full story › Source: The Drum...
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