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How AI can help to unlock growth through efficiency and effectiveness

on Feb 10, 2025

By Hannes Ben ‘What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency and effectiveness. In today’s fast-paced digital landscape, integrating Artificial Intelligence (AI) and automation is no longer a luxury but a necessity. Across industries – whether advertising, law, finance, or beyond – businesses must recognise the transformative potential of these advancements and establish dedicated departments focused on AAEE: AI and automation for efficiency and effectiveness. Far from being a fleeting trend, AAEE represents a foundational shift in how businesses operate, innovate, and thrive. Read more here Read full story › Source: The Drum...

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Super Bowl LIX ad tracker: Ritz and Liquid Death make their Big Game debuts

on Feb 9, 2025

By Audrey Kemp Super Bowl LIX is here, and we’re keeping score of the commercials. As System1’s real-time ratings roll in, we’ll be updating the scoreboard live, tracking which brands are winning over audiences and which ones are fumbling. Stay tuned for the latest rankings. Super Bowl LIX kicks off on February 9, 2025, at the Caesars Superdome in New Orleans. But for ad lovers, the real competition is happening between commercial breaks. It’s the biggest night in advertising, where brands pull out all the stops with celebrity cameos, surprise debuts and creative rivalries as intense as the game itself. From longtime Super Bowl advertisers Read full story › Source: The Drum...

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OpenAI’s new identity may be more human, but should it have been bolder?

on Feb 7, 2025

By Tom Banks The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at a time when global competition is hotting up for mass adoption generative AI platforms. ChatGPT’s US-based parent company, OpenAI, revealed a new visual identity this week. The fact that it landed just a week after Chinese company DeepSeek usurped it as the most downloaded free AI application on Apple’s app store may be a coincidence, but there’s no denying that a clear perspective and point of difference will be more important than ever for OpenAI as challenger AI Read full story › Source: The Drum...

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In the costly battle for attention, Super Bowl advertisers can’t risk conventional

on Feb 7, 2025

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard explains why brands go into marketing mania to stand out. I haven’t relaxed and enjoyed a Super Bowl for over a decade. Each year, I’m holed up in a war room filtering data and filtering through social listening conversations six ways, starting on Sunday. I even spent a couple of years in a movie theater hooking people up to galvanic skin response sensors to monitor their nonconscious reactions throughout the entire game. This is to try to avoid ranking Read full story › Source: The Drum...

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Creativity needs freedom, not office mandates

on Feb 7, 2025

By Ben Major The biggest lever of creative freedom is the freedom to create anywhere, not just in the office, argues Uncommon’s Ben Major. In the midst of the industry debate around WPP’s mandate, leaders need to stop thinking about the number of days they spend in the office and instead ask themselves why it matters to their business. Does the office help your culture? Read more here Read full story › Source: The Drum...

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