Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

CBS and Viacom merger: 'It's not a surprise, but it is a big deal'

on Aug 14, 2019 | 0 comments

By Andrew Blustein

After years of talks, CBS and Viacom have officially merged Tuesday creating a combined media company worth $28bn.

The two groups split in 2006. After a series of stalled out negotiations, the recombined companies – now called ViacomCBS – are back together under the umbrella of their controlling group National Amusements.

Gartner analyst Eric Schmitt said that while the deal obviously doesn’t come as a surprise, it does mean there’s another “credible scaled player” in the TV marketplace.

“I think this is likely to slow the erosion in pricing in national TV,” said Schmitt, as there’s now one seller in the Read full story ›

Source: The Drum