With the turn of the year, marketers are aspiring to reach even bigger heights in 2021 to keep up with the demand to enhance their customer data capability, following the rush to do it in 2020. Customer data and its use is the biggest differentiator in business and marketing particularly now.
It is no accident that the companies doing best globally are the ones who have the best customer programs. From Amazon’s dominance of retail, Facebook’s dominance of screen time, Apple’s loyalty (and now subscription services), Google’s constant connections to how vertical unicorns like AirBnB, Peloton and Uber all tie you Read full story ›
Source: The Drum