Gordon Ramsay has launched an app, Ramsay Dash, in an attempt to further his brand empire and tap into digital audiences.
Players have their own avatar and compete against others in a race to build their culinary restaurants that mirror the celebrity’s chef’s own from around the world. They can trade ingredients with one another to create the best dishes and earn ‘Wichelin’ stars, all under the watchful eye of Ramsay. The chef will mentor players throughout the game, offering sound bites based on what the player is doing.
The game is running in 150 countries on Apple and Google devices and Read full story ›
Source: The Drum
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