Indian smartphone maker’s slow innovation has become China’s gain as their mobile phone manufacturers saw 3.4x growth in market share to 51% in Q1 2017 according to India Ratings and Research (Ind-Ra).
According to Ind-Ra, better technological capabilities of Chinese players and superior product offerings have also contributed to their success. The large investments by Chinese players towards brand building and manufacturing facilities in India signal their long-term strategic intent.
Chinese smartphone brand Oppo have also signed a deal with Indian Cricket team and Bollywood top stars to promote its brand. The top five Indian smartphone players in financial year 2017 Read full story ›
Source: The Drum
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