By Ishbel Macleod

Arla’s Danish chocolate milk brand Cocio is being promoted through sampling to increase trial and building awareness.

Handled by Space, the activity will see a branded campervan target both Londoners and London-based Scandinavians who have a latent affection for the Cocio brand.

Gareth Turner, senior brand manager of dairydDrinks at Arla Foods, said: “Space’s activity is designed to bring long term impact to the brand through intimacy with an influencer audience. Word of mouth will spread from this core audience through to the wider market, generating interest, trial and broader awareness. It forms part of our entire marketing programme for Read full story ›

Source: The Drum