By Gillian West

Cancer Council, JWT Sydney and friends and family of Chrissy Amphlett have joined forces to launch the ‘I Touch Myself Project’, raising awareness of breast cancer as a tribute to the Australian vocalist who passed away from the disease almost a year ago.

Leading female artists including Olivia Newton John, Sarah McLeod and Connie Mitchell amongst others have lent their support to the campaign, which kicks off with a 2.5 minute music video.

The video is supported by two 60-second TV ads, radio, digital billboards and a website developed and designed by Soap Creative.

Simon Langley, executive creative director, Read full story ›

Source: The Drum