Christian Muche in Miami: The pink-suited power broker rewriting the rules of B2B events
By Gordon Young
The Possible founder tells The Drum why he’s more interested in turning the red hot event into marketing’s answer to Davos than a CES or Cannes clone.
Christian Muche looked like he belonged in Miami. Dressed head-to-toe in a flamingo-pink suit, striding through the Fontainebleau like a man who knows exactly what he’s built, he could’ve passed for the owner of South Beach tequila empire.
But Muche isn’t here to sell spirits – he’s here to sell a new vision for marketing events.
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Source: The Drum
