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Cineworld puts focus on Unlimited loyalty scheme in movie-inspired campaign

on May 31, 2019 | 0 comments

By John McCarthy


Cineworld has taken inspiration from the world of movies with its latest advertising campaign, designed to raise awareness of and attract consumers into its Unlimited card scheme.

The ‘Groundhog Day’-inspired campaign was developed by creative agency Twelve and production house, Pink Banana Studios. It urges viewers to break their routine with a trip to the cinema, inspired by Murray’s lead role in the 1993-comedy.

Backed by an orchestral cover version of Sonny and Cher’s ‘I Got You Babe’, actor Phil Dunster breaks away from a repetitive, mundane life with a trip to the cinema.

Casey Cohen, head of marketing at Cineworld, Read full story ›

Source: The Drum