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Cleveland tackles opioid epidemic with a huge pill bottle and PSA prevention campaign

on Aug 31, 2017 | 0 comments

By Kyle O'Brien

Kiosk signage

The opioid epidemic is a huge and still growing problem in the US, which is why creative agency Doner and Cuyahoga County, Ohio have teamed up for campaign that features a coffin-sized pill bottle and a message of prevention.

Many may not realize that opioid and heroin addiction often starts with people using what they deem are safe painkillers, or opioids. So, a task force of communications professionals from local hospitals in the Cleveland area, Cuyahoga County, the US Attorney’s Office and the Medical Examiner’s Office wanted to further public awareness by expanding a PSA campaign that is showing how Read full story ›

Source: The Drum