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CMOs will be rewarded for meeting consumers' pressing needs during Covid-19

on Oct 19, 2020 | 0 comments

By Shawn Lim

Chief marketing officers (CMO) of brands need to meet the needs of consumers and provide them with different options during the Covid-19 pandemic.

Putting consumers at the centre of their marketing strategy and seeking feedback from them will help CMOs align their brands with the consumers’ own values, according to the Global Marketing Trends Report by Deloitte that found seven key trends that will help CMOs navigate through the pandemic.

“While the findings in this year’s Global Marketing Trends report speak specifically to this unique moment in time, they also offer universal insights that CMOs and other business leaders will be able Read full story ›

Source: The Drum