CNN has produced a branded marketing campaign for the UN World Tourism Organization (UNWTO). The creative is significant, indicating that travel and leisure brands are ready to return to the market. James Hunt, vice-president of creative and marketing lead at CNN International Commercial, explained he’s working to help brands find their lockdown voice, even if products currently remain just out of reach.
CNN and the UNWTO have released the ‘Travel Tomorrow’ campaign, a 60-second film taking viewers to eight locations around the globe. The hope is to stoke wanderlust among tourists waiting for travel restrictions to be eased around Read full story ›
Source: The Drum
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