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CNN's Sunita Rajan on reinvention and adopting a consultative approach

on Aug 8, 2018 | 0 comments

By Shawn Lim

CNN hosted its first CNN Experience in Singapore in June, for its commercial team to bring its business to life and talk more than just news to marketers.

At the event it showcased its content solutions, like video storytelling platform Great Big Story (GBS), its branded content studio Create and its Tourism Advertising Solutions and Knowledge (TASK) group. Hosted at the Andaz hotel, the media owner also brought along star power, like the host of its ‘Quest Means Business’ show Richard Quest, to wow existing and potential clients.

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Source: The Drum