Lucky Generals has been named lead agency on Co-op’s £50m creative account, which consolidates the advertising business across the retailer’s food, healthcare, insurance and Funeralcare brands.
Co-op would not disclose which other agencies were on the shortlist. However, McCann, which previously worked on the Co-op Funeralcare business, confirmed it did not pitch.
Forever Beta was previously Co-op’s agency of record for food. It did not respond to The Drum’s request for comment at the time of writing.
Co-op’s decision to tether together its businesses under one creative direction is part of its holistic ‘One Co-op’ strategy, which was announced earlier this Read full story ›
Source: The Drum