By Katie Deighton

Lucky Generals has been named lead agency on Co-op’s £50m creative account, which consolidates the advertising business across the retailer’s food, healthcare, insurance and Funeralcare brands.

Co-op would not disclose which other agencies were on the shortlist. However, McCann, which previously worked on the Co-op Funeralcare business, confirmed it did not pitch.

Forever Beta was previously Co-op’s agency of record for food. It did not respond to The Drum’s request for comment at the time of writing.

Co-op’s decision to tether together its businesses under one creative direction is part of its holistic ‘One Co-op’ strategy, which was announced earlier this Read full story ›

Source: The Drum