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Cobra Beer founder Lord Karan Bilimoria: It took us eight years to afford above-the-line advertising

on Sep 13, 2018 | 0 comments

By Taruka Srivastav

Cobra Beer recently launched its gluten-free beer, which will be sold online through Ocado and across Asda stores in the UK, and Cobra Beer founder Lord Karan Bilimoria says he wants everyone to be able to experience the taste of beer.

The beer brand’s gluten-free beer product has been approved and accredited by Coeliac UK and for now is focused on off-trade customers.

The Drum spoke with Lord Karan Bilimoria to find out the idea behind the gluten beer. He says: “I wanted everybody to be able to experience the great Cobra taste and its unbeatable smooth texture – including Read full story ›

Source: The Drum