By Seb Joseph

Social media is the strategy for those who don’t have a true digital strategy, claimed Coca-Cola’s chief marketing officer (CMO), who is working to change this mindset across the renowned advertiser.

It is part of the reason why TV still vastly outperforms its digital efforts despite the business pumping large sums into alternative digital channels over the years. Consequently, TV is still “very, very critical for our business,” said Coca-Cola’s CMO Marcos de Quintos at an industry event reported by AdAge, where he revealed that “TV still offers the best ROI across media channels”.

While the data he used was Read full story ›

Source: The Drum