Coca-Cola has taken the first step towards its ‘one brand’ strategy by launching a new UK TV campaign promoting all of its varieties together instead of in separate ads.
The four Coke brands – Diet, Zero, Life and its original flavour – all feature in the What Are Your Waiting For ad by Ogilvy Amsterdam.
Bobby Brittain, marketing director of Coca-Cola Great Britain & Ireland, said: “
At Coca-Cola we have a rich 129-year long history in providing moments of happiness and with this campaign, we are motivating people to go further and to take action by choosing happiness.
“This campaign also marks Read full story ›
Source: The Drum
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