Coca-Cola reveals focus football for social good as details of major Fifa World Cup 2014 marketing push emerge
Coca-Cola has announced details of its major Fifa World Cup 2014 marketing campaign which will focus on the theme of using football as a source for social good.
The brand’s ‘The World’s Cup’ campaign will feature a ‘One World, One Game’ TV and digital film, created in partnership with Wieden + Kennedy Sao Paulo, and a series of documentary-style short films, ‘Where Will Happiness Strike Next’, to promote stories of football clubs and fans overcoming the challenges they face through football.
The brand, a sponsor of the World Cup since 1978, will provide an anthem for the event sung by Brazilian born Read full story ›
Source: The Drum
