Comparethemarket.com owner BGL Group hands £300m media account to MEC London
Comparethemarket.com owner BGL Group has appointed MEC London to handle its £300m media account.
The appointment, which follows a four-way-pitch that included ZenithOptimedia, OMD and Mindshare will see the agency work across the UK and international businesses, including Beagle Street, Comparethemarket.com, Les Furets.com, Verzekeringssite.nl and Bennets.
Kal Atwal, group director of brand-led business, said: “After a very competitive pitch, we are delighted to have MEC on board. Zenith Optimedia have worked alongside the Group for a number of years and have helped pave the way for the Group’s future, as well as being instrumental in the transformation of commercial Read full story ›
Source: The Drum
