The impact of social distancing and isolation measures on the out-of-home (OOH) sector could be long-lasting. However, new learnings are coming into place and brands are coming together to ensure their OOH campaign messaging is attuned for these unprecedented times.
The Drum spoke to Talon Outdoor’s group strategy director, Sophie Pemberton, about how the current situation is changing the industry and what the future holds.
With 30% of the world now in lockdown at home, how is the OOH world responding?
Whilst the overall effect of Covid-19 has been felt across the entire industry, OOH remains one of the most Read full story ›
Source: The Drum