By John Glenday
Open internet advertising platform Criteo has been reaping the benefits of a partnership with Twitter-owned mobile monetization platform MoPub after seeing conversions for its advertisers jump 90% year-on-year for this inventory.
This has been attributed to growing rates of engagement which have seen clickthrough rates quadruple versus standard banner ads, prompting plans to deepen the partnership by bringing additional formats to advertisers such as video.
Marc Grabowski, EVP global supply, Criteo, commented: “Mobile continues to be a major focus for Criteo, and just last year our app business grew 54% year-over-year. As we continue to invest Read full story ›
Source: The Drum