By Natalie Mortimer

Luxury beauty retailer Cult Beauty has selected Brighton-based digital marketing agency Leapfrogg as its digital marketing partner, as it looks to establish itself as the go-to destination for beauty products.

Supporting Cult Beauty’s in-house digital team, Leapfrogg will be responsible for creating and executing a search strategy to drive e-commerce growth, working across both paid and natural search.

Cult Beauty marketing director Jenny Chiu said: “We met with a number of agencies during a highly competitive tender process. Leapfrogg stood out for their strategic outlook, creativity and retail expertise. We very much look forward to working with their team.”

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Source: The Drum