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Curated marketplaces: what digital media buyers and sellers need to know

on Oct 28, 2020 | 0 comments

By Charlotte McEleny

Marketplaces may not be a new concept for digital advertising but they are set to have renewed focus as brands strive for transparency and control over their media spend.

A recent partnership between Dentsu Asia Pacific and Xandr is a prime example of this new approach to marketplaces.

The Denstu Curate marketplace uses Xandr’s technology platform to allow transparent buying by curating supply directly from publishers, consolidating media into a central marketplace and eliminating non-essential pass-throughs in the value chain.

The Drum spoke to Eimear O’Rourke, account director at Xandr, ahead of a discussion about this new approach to programmatic buying Read full story ›

Source: The Drum