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'Data is stifling creativity'– CMOs from Allstate Insurance, Mondelez & Dell discuss integrating data into communications

on Sep 30, 2014 | 0 comments

By Jennifer Faull

Creativity is being stifled by data and marketers must find a way of pulling better insights, according to a panel of chief marketers and CEOs at Advertising Week New York.

During the ‘What keeps CMOs up at night?’ session, Bryan Jones, vice president of marketing at Dell, said that he found data could be stifling to creativity to the point where in certain circumstances he would keep his ‘data people’ away from ‘the creative people’ of the business.

“Data is an intrinsic part of our culture. We have a dashboard and so a lot of the time it’s about how we keep Read full story ›

Source: The Drum