Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Dear Ted Baker: How to go global

on Aug 30, 2019 | 0 comments

By Elliott Jacobs

Ted Baker selling its products in Japan is yet another sign of today’s truly global marketplace. Internationalisation is now an inescapable part of commerce – ignore it at your peril.

With companies seeing their home markets saturating, a vast number are looking to sell their products internationally. Retailers failing to seek international opportunities are falling by the wayside.

Businesses have historically shied away from overseas markets because of their complexity and the costs involved with setting up shop – eCommerce has well and truly broken that barrier.

Many regions, from Europe to Africa and Asia, see cross-border eCommerce as a key Read full story ›

Source: The Drum