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Despite Dubai backlash, brands carve out new role for influencers amid pandemic

on Feb 22, 2021 | 0 comments

By Rebecca Stewart


Since the turn of the year, there’s been a raging debate as to why social media stars have been allowed to travel to luxury destinations when everyone else is told to stay at home during the deadliest pandemic in modern history.

First in the firing line was Kim Kardashian’s 40th birthday party, celebrated on a private island in Polynesia with 30 of her “closest friends” who wanted to “pretend things were normal just for a brief moment in time”. By January, a plethora of UK reality TV stars were stung by criticism over their extravagant ‘business trips’ to Dubai, Read full story ›

Source: The Drum