As the curtain falls on the first week of The Drum’s Digital Transformation Festival, here are some of the most interesting and insightful things we have learned so far.
1. Brands and broadcasters will need to embrace digital in “all its glory” as the coronavirus crisis progresses.
Unit 9’s head of client partnerships, Tariq Duff, said that “lots of brands speak a lot about digital transformation and embracing all these different kinds of technology”, but wondered whether they are practising what they preach. “I question whether that’s true as the coronavirus has shown how so many businesses have struggled just with the Read full story ›
Source: The Drum