By Thomas Hobbs
It’s easy for marketers to get overwhelmed by data and miss out on a key piece of information about their target audience. Therefore having an effective content management platform in place could be the difference between either a successful or flat campaign.
In their latest Drumcast, hosted on 11 Dec, The Drum, working in partnership with Celum, advised marketers on how they can implement and use a content management platform to increase sales and effectively manage global brands in the omni-channel world, and subsequently get a crucial edge over their rivals. The webinar is available on-demand, fill in the form below Read full story ›
Source: The Drum
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