By Rebecca Stewart

‘Kids Yoga with Ivana’, ‘Bake with Hazel’ and ‘Story Time with Debbie’. You’d be forgiven for thinking this rundown was perhaps the lunchtime programming schedule for CBeebies or a bunch of Sesame Street specials, however – this just the latest output to come out of Publicis Groupe.

Last week, Publicis.Poke unveiled Publicis.Playtime a half-term initiative which seen the agency run a week-long series of virtual distractions for kids belonging to their staff. The purpose? To give working parents and carers a breather.

The creative shop’s chief executive Nick Farnhill spearheaded the initiative after noticing that working parents (like himself) were experiencing “exhaustion, Read full story ›

Source: The Drum