Disney was the top brand to engage with fans in the hours after it was announced that the Duchess of Cambridge had given birth to a baby girl.
In the first six hours after the royal birth, there were 339,561 tweets around either Royal Baby or the hashtag #RoyalBaby.
The research from Amobee found that Disney – a business built on princess fantasies – was the most successful brand on Twitter with the video montage of cute new baby footage from their movies tweeted over 3,600 times.
Special delivery! #RoyalBaby https://t.co/FcnWvltr3r
— Disney (@Disney) May Read full story ›
Source: The Drum
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