Disney has launched an interactive digital out of home campaign at Westfield London starring members of the public, to promote the imminent launch of its new musical comedy, Muppets Most Wanted.
In a “movie media first” Disney used the wi-fi capability of Ocean Outdoor’s Eat Street screen at London’s Westfield Centre to superimpose pictures of the public onto a live Most Wanted poster, and together with its online #badfrog campaign directed shoppers to the movie’s promotional website.
The film premieres in the UK on Friday 28 March.
Source: The Drum
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