By Rita Batalha

DNA holds information about a living organism. It carries genetic data, and all the instructions that a living organism needs to grow, reproduce and function. While the use of DNA has been widely applied by biological and forensic institutions; in recent years, new ways of using DNA have started to emerge.

Across several industries, DNA testing is being leveraged for consumer personalisation and data capture. By sending a saliva sample to a lab for analysis, consumers can learn how their DNA influences their health and wellness. They can then share these insights with different companies in exchange for personalised products and Read full story ›

Source: The Drum