Mars-owned Italian sauce brand Dolmio is moving away from its long-standing puppet mascots to embrace a more realistic approach starring actor Dominic West.
After 15 years of faithful service, the family of bug-eyed, bushy-browed Italian lovers is being put out to pasture for a realistic Dominic West narrated slot called ‘No Drama’ that ironically features a lot of drama. Starring as the Dad, replacing ‘Papa’, West narrates his son’s passion for video games in grandiose fashion before the family is loosed upon plates of bolognese.
Clarence Mak, global chief marketing and customer officer of Mars Food, said: “This campaign stems from Read full story ›
Source: The Drum
Industry News