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Domino’s recruits Vine stars to drive organic reach

on Oct 29, 2014 | 0 comments

By Seb Joseph

Domino's is partnering with Viners to dip into the platform's growing userbase.
Domino’s is partnering with Viners to dip into the platform’s growing userbase.

The “Pizza Quest” six-second Twitter videos are directed by high profile Viners Huw Samuel and Leslie Wai (see above), who have over 120,000 followers between them. The videos document the couple’s search for the ultimate slice of pizza, following them as they overcome quirky obstacles along the way including a “Pizza Wizard”.

The first film in the monthly series launches today (29 October) and Domino’s says there is scope for more should it prove popular. The videos are hosted on both the Viners’ pages as well as on Domino’s blog.

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Source: Marketing Week