By Ayesha Salim

With new technologies gaining steady pace with more opportunities for advertisers to reach consumers anywhere, where does that leave digital out-of-home (DOOH) advertising?

Following the disappointing lack of DOOH entries at this year’s Outdoor Lions, a conversation commenced at Clear Channel’s DOOH event, in association with The Drum, to debate how the industry needs to get better at using DOOH, in the context of data and technology.

Speaking at Cannes Lions, speakers from Clear Channel UK, Grand Visual, Karmarama, and Talon acknowledged the lack of presence but spoke about driving more creativity through providing contextual relevance to the Read full story ›

Source: The Drum