Nick Richardson, founder and CEO of The Insights Family, looks at the growing muscle of a new bunch of influencers: the digital-first kids. He unravels their growing influence on purchase decisions across categories in markets like India.
As influencers become the new norm of marketing, a subset of influencers – kids – is becoming even more powerful. This generation of children, who grew up in a world of unprecedented access to devices and technology, feel as comfortable existing in the virtual world as they do in the physical. Moreover, they are expecting a seamless integration between the two. And their comfort Read full story ›
Source: The Drum