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Don’t underestimate the ‘era of live’, says Iris

on Jun 29, 2020 | 0 comments

By Charlotte McEleny

The rate and scale of people’s connectivity mean we are now in an ‘era of live’, says Iris, and the implications for brands and society are not to be underestimated.

Speaking at The Drum’s Can-Do Festival Predictions Series, Iris chief strategy officer Ben Essen and global director, future strategy, Sorcha John, unpicks the meaning of the ‘era of live’ and explains what the implications are for the marketing industry.

Essen explains that Iris investigated this phenomenon via a piece of research with 2,500 Gen Z people across five markets. After asking them whether their mobile usage tallies with stats that Read full story ›

Source: The Drum